ThinkSafe Seminars
Prepare. Be Aware. Know Your Options.


Our Story

Self-defense training in most contexts focuses on what to do after the attack begins. Though the techniques are often effective, they’re not nearly as effective as avoiding the dangerous situation to begin with. That’s why Dawn Armstrong created ThinkSafe Seminars. Her seminars help adults and students understand first how to see an attack coming, then how to avoid the attack, and finally, how to defend themselves if they can’t avoid the violence.

In recent years our world seems to be getting scarier as media outlets show crime, terrorism and violence in living color every day. It leaves even the safest of us asking some hard questions:

  • How can we avoid becoming a victim of crime and violence?

  • What signs can we look for to see crime coming?

  • Do I know enough basic self-defense to survive being attacked?

  • Who would help me in an emergency situation?

Dawn developed the ThinkSafe curriculum by interviewing world-class experts in the field. Her teachers included leaders in police & fire departments, the US military, US Border Patrol, and work place safety professionals. Their knowledge and experience blended with Dawn’s training and life skills to create the knowledge base she shares with clients today.

By teaching how to look for, identify, and avoid threats, Dawn’s goal is to help you spend your day with more awareness and less fear. 


ThinkSafe now! 

Want to host an event, collaborate or just talk personal safety? Call (520) 400-1707 or send an email to


Dawn's Story

Dawn Armstrong

Dawn Armstrong

Dawn Armstrong

Founder of ThinkSafe Seminars, Dawn Armstrong is a 3rd Degree Black Belt, an avid traveler and lifelong student of the martial arts. Having experienced sexual violence, assault and harassment early in life, Dawn created her comprehensive program to equip teens & adults (of all genders and ages) with specific situational awareness skills, and other preventive strategies, needed to recognize and avoid, or deal with, physical altercations.

She earned her BFA in Ad Design from Syracuse University and spent the first 25 years of her career helping businesses and non-profits grow via marketing and business development. Dawn is a lifelong learner who loves exploring new places and the continuing challenge of keeping plants alive & flowering in the Tucson desert (Hint: it takes more than just water)!



Education & Certifications

Syracuse University BFA

American Institute of Kenpo
3rd Degree Black Belt

Vistelar LLC Conflict Management

Arizona Coalition to End Sexual & Domestic Violence (ACESDV) Advocate Training

Oro Valley PD R.A.D. Program

American Red Cross CPR & First Aid


Affiliations & Activities

  • American Institute of Kenpo, Student & Instructor

  • Toastmasters International (NCAT), VP PR, CC

  • Syracuse University Alumni Representative