Why Personal Safety Is Our Passion

About Dawn Armstrong

Dawn was inspired to create ThinkSafe Seminars based on her personal journey. Having experienced sexual assault early in life, Dawn turned to martial arts to develop the skills to protect herself, rising to the level of a 4th degree black belt in American Kenpo Karate.

Dawn’s interest in personal safety training increased when she entered the work world and began travelling for business. She spent the first half of her career in the advertising industry and traveled to many foreign countries as part of her job. Through that experience she discovered that business travel can put employees in volatile situations, and employees are often not well informed about the potential dangers they may encounter.

Recognizing that a lack of situational awareness was contributing to people getting hurt, and even killed, Dawn created ThinkSafe Seminars to give people the knowledge and skills to manage dangerous people and places and to protect themselves. She combined her early life lessons with personal safety empowerment research, training with security professionals, and her martial arts knowledge to develop the ThinkSafe curriculum.

Dawn makes personal safety and violence prevention training approachable for the average person. Using personal experiences and real-world examples from schools, workplaces, and travel, she helps ThinkSafe students think through dangers they may encounter in their lives and how they can manage that scenario. Examples are tailored to the group so they can discuss solutions and then learn how to apply them effectively. With Dawn’s supportive guidance students discover that you don’t need to be six foot tall and strong to protect yourself in dangerous situations. With situational awareness, conflict management skills, and an understanding of personal defense maneuvers, everyone can reduce the chances of becoming a victim of violence.