ThinkSafe Seminars
Prepare. Be Aware. Know Your Options.


Our Story

The world can be a scary place, and in recent years seems to be getting scarier. Social media, mainstream news, and YouTube videos show crime, terrorism and violence in living color every day. It leaves even the safest of us asking some hard questions:

  • How can we avoid becoming a victim of crime and violence?

  • What signs can we look for to see crime coming?

  • Do I know enough basic self-defense to survive being attacked?

  • Who would help me in an emergency situation?

Self-defense training in most contexts focuses on what to do after the attack begins. Though the techniques are often effective, they’re not nearly as effective as avoiding the dangerous situation to begin with. That’s why Dawn Armstrong created ThinkSAFE Seminars. Her seminars help adults understand first how to see an attack coming, then how to avoid the attack, and finally how to defend themselves if they can’t avoid the violence.

Dawn developed the ThinkSAFE curriculum by interviewing world-class experts in the field. Her teachers included leaders in local and state police departments, fire departments, the US military, US Border Patrol, and work place safety professionals. Their knowledge and experience blended with Dawn’s training to create the knowledge base she shares with clients today.

By teaching students how to look for, identify, and avoid threats, Dawn’s goal is to help you spend your day with more awareness and less fear. The world doesn’t have to be as scary as some media try to tell you it is.


ThinkSafe now! 

If you or your organization would like to sponsor a personal safety seminar, please call (520) 400-1707 or send an email to


Dawn's Story

 Dawn Armstrong

Dawn Armstrong

Dawn Armstrong

Dawn has studied American Kenpo Karate for over 16 years, earning a second degree black belt and actively working toward her third degree. She has applied those techniques – and more importantly how to not need them – while traveling in developing nations, and living in major US cities. She earned her Bachelor of Fine Arts from Syracuse University and spent the first 25 years of her career helping businesses and non-profits grow via marketing and business development. Dawn loves exploring new places with family and friends, cooking, and the continuing challenge of how to keep plants alive & flowering in the Southwest desert.







1st Degree Black Belt, 2011

2nd Degree Black Belt, 2013



  • ToastMasters International, Casas Adobes Club Publicity Chair
  • American Marketing Association
  • Tucson Hispanic Chamber of Commerce


  • American Institute of Kenpo, Student & Assistant Instructor
  • Green Fields K-12 School, Marketing Advisor & Volunteer
  • Syracuse University Alumni Representative